• Language,  Methods

    Why Media Helps with Language Learning

    – The Media’s Role in Language Learning – I’m a strong advocate for using the media for language learning and there is a simple reason for this: We are storytelling creatures, and stories promote language acquisition. George Gerbner wrote about storytelling a lot during his academic career. As a media research scientist, Gerbner focused on storytelling because the television has a very serious influence on consumers. To summarize his research, the television is telling a story and we are listening. This concept is so powerful it led Dr. Gerbner to develop one of the most influential theories of mass media research, the theory of Cultivation Analysis, which says that “heavy”…